Realize that not everyone is feeling the devastating effects of today’s market, especially now that the market seems to be on the mend. In fact, some are excelling despite the market. Excelling because they have found a way to think differently and respond differently. Excelling because they are a contrarian.
Below is an excellent article I came across a while ago but still applies today– “Why to Start a Start-up in a Bad Economy” by Paul Graham. All people who have ever thought about running their own business must read this.
http://paulgraham.com/badeconomy.html
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